Our Story

We offer a range of natural hair and skincare products suitable for Vegans. All products are handmade, plant-based and free from any chemicals! ​I was inspired to start my own haircare line as I have a combination of thick 3C/3B hair which I absolutely hated growing up, especially as a young child. I absolutely dreaded wash days and trips to the hairdressers were my worst nightmare. I became aware of what I liked about myself and what I didn’t throughout primary school - my hair was something that I hated. No matter what hair products my mum seemed to use in my hair, nothing ever worked or 'softened' my hair. As I grew up, I spent hundreds of pounds on products from the hair shop that were great at the start, but after prolonged usage, stopped working.

I went to a predominately white secondary school on the outskirts of London where I was often questioned about my hair styles such as box braids or simply just letting my natural hair down. My hair was laughed at and ridiculed because it was seen as ‘different’. I would straighten my hair every single morning ensuring that not a single kink or curl were present. This of course, led my hair to become horribly heat damaged. I watched YouTube videos all day long and began to learn about my hair type.

I started my natural hair journey in August 2019 by creating and using my own handmade hair products that have completely transformed my hair. Starting my natural hair journey again was the best decision I have ever made. Since then my hair has become healthier than ever and I’d love to share my products and top hair tips with everyone! Sending love and positive vibrations always.

​Samera x